
Aston Martin Rebranding For Upcoming F1 Season

Kicking off its exciting Formula 1 journey, Aston Martin has coyly teased fans with the glimpse of a new ensemble and has launched a brand new logo to represent the company. Fully rebranded for the upcoming 2021 season, Martin seems readier than ever to hit the ground running and give a performance that leaves its fans amazed.
The racing company has officially transitioned to the Aston Martin Formula 1 team since the 1st of January, 2021, leaving the Racing Point F1 team to bite the dust. For the first time in 60 years, the British luxury car brand is bringing a works team to the forefront of the competition.
Aston Martin’s Line-Up For 2021
Having pulled former Ferrari champ to their side, F1 2021 will feature four-time Sebastian Vettel racing for Aston Martin, with Lance Stroll as his second chair. Rest assured, the duo will be bringing their A-game to the tracks, working race after race to ensure that the company’s fourth-place finish last season translates into a first-place finish in 2021.

The SportsRush | Vettel is ready to drive Aston Martin to victory
A Rebranding for the Win
The company will start its campaign in March 2021. A short video that recently hit YouTube cast light on a new livery for the team, featuring the traditional green stripes associated with the brand, complemented by accents of yellow. The full uniform reveal is scheduled for the upcoming month, and we couldn’t be more excited.
View this post on Instagram
Leader for the 2020 Aston Martin takeover, Lawrence S. Stroll, commented on the importance of F1 for Aston Martin. Due to its huge database of fans, the sport can help reignite the image of the brand, therefore increasing its desirability as well. The platform, he went on, is extremely powerful and will play a vital role in the company’s future strategy. With its success at other top international sports events like 24 Hours of Le Mans, the company has no doubt about its ability to achieve the same accolade in F1 2021.
CEO and Team Principal, Otmar Szafnauer, also commented on what a privilege it is to be representing an elite brand such as Aston Martin, and how assured he is that the team will demonstrate excellent performance in the upcoming season from the get-go. The team boss added that the company has every reason to be excited- with a true racers’ mentality, some of the most creative minds in the business, and a can-do spirit, there’s not that can’t be accomplished.

Formula 1 | The CEO has full trust in his team’s abilities
Ten teams will be competing this year in the Formula 1 Championship. However, the rebranding is not exclusive to Aston Martin, with Renault having now been transformed into Alpine.
More in Latest News
-
`
For Americans, Electricity Bills Vary Based On Where They Live
Electricity bills are anything but uniform across the United States. The price people pay depends on where they live, and it...
March 14, 2025 -
`
Dubois Withdraws from Title Fight Against Parker Due to Illness
Heavyweight boxing fans were set for an exciting showdown, but plans took an unexpected turn just days before fight night. Daniel...
March 8, 2025 -
`
Heavyweight Champion Daniel Dubious Withdraws From Parker Fight Due to Illness
Daniel Dubious is out. Just two days before his highly anticipated clash with Joseph Parker, the heavyweight champion pulled out due...
March 4, 2025 -
`
Is Michigan Basketball the New Big Ten Favorite After Defeating Purdue?
Michigan basketball delivered a stunning victory against Purdue, shaking up the Big Ten standings and making a strong case as the...
March 2, 2025 -
`
Latest Big Ten Basketball Standings After Michigan’s Stunning Upset Over Purdue
Big Ten Basketball has just got a whole lot more interesting. On Tuesday, Feb. 11, Michigan knocked off first-place Purdue in...
February 26, 2025 -
`
Canelo Signs Massive Saudi Deal, Leaving Jake Paul in the Dust
Saul “Canelo” Alvarez has officially locked in a four-fight deal with Riyadh Season, setting the stage for some highly anticipated bouts...
February 22, 2025 -
`
Google Drops DEI Commitments as Trump’s Anti-Diversity Agenda Gains Momentum
Google becomes the latest company to follow Trump’s anti-DEI push, scaling back its diversity, equity, and inclusion (DEI) efforts. The tech...
February 19, 2025 -
`
Latest NCAA Men’s Basketball Power Rankings: Houston on Top?
The NCAA Men’s Basketball Power Rankings are heating up as the season progresses. Teams are battling for dominance, and fans are...
February 12, 2025 -
`
The Top 5 Bloodiest Boxing Fights of All Time Ranked
Boxing fights have always been a thrilling spectacle, with the intensity of the sport often leaving fans on the edge of...
February 5, 2025
You must be logged in to post a comment Login