How John Madden Became the ‘Larger-Than-Life’ Face of a Gaming Empire
John Madden is a household name. He’s the ‘larger-than-life’ face of an empire that has become one of the most successful gaming companies in history. As the voice, face, and general director for games like NFL Football and Nascar Racing, John Madden was responsible for some of the most popular sports games ever created. The company he helped build became so big it sold to Electronic Arts for over $1 billion last year!
The Gaming Empire
John Madden’s gaming empire started out small. In the early 1980s, he and a few partners created a company called Electronic Arts. This was at a time when video games were just starting to become popular, so there were plenty of opportunities for new companies to enter the market.
The first game that John Madden helped create was an NFL football game. At the time, there were only a handful of these types of games available, so it was sure to be popular with gamers. He served as the voice and face of the game, making promotional appearances and doing interviews to help promote it.
The success of this game led Madden and his team to create more sports games, including ones for NASCAR racing and college football. In the late 1980s, Electronic Arts were doing so well that it began to expand its staff.
When Electronic Arts purchased Tiburon Entertainment in 2004 for $27 million, they also acquired all of their intellectual property including video games like NCAA Football 14 and Madden NFL 17. These two franchises have been tremendously successful over the past decade-and-a-half. They’ve led EA Sports to become one of the most lucrative gaming companies around today!
Series of football video games
John Madden’s biggest contribution to the gaming industry was his work on a series of football video games. These games were so popular that they became one of the best-selling franchises in history.
The first game in this series, John Madden Football, was released in 1989 for the Apple II computer system. It allowed players to take control of an NFL team and play against the computer or another player.
Since then, there have been many different versions of this game released for various platforms including PC, Xbox, PlayStation, and even mobile devices! The most recent edition is Madden NFL 17 which was released last year for PS Vita, PS Wii U, Xbox 360, Xbox One, and PC.
John Madden has certainly made his mark on the gaming industry. He created an empire that is still thriving today, and he had a huge part to play in making it happen.
Since retiring from EA Sports, John Madden hasn’t done much work with the company but they have managed just fine without him over at Tiburon Entertainment!
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