The Steep Price Of Advertisement: Here’s How Much Brands Spend for a Spot in the Super Bowl
The Super Bowl is one of America’s largest and most-anticipated events.
With millions of people, both football fans and regular citizens, tuning in to the sporting spectacle, it’s no surprise that brands are willing to spend the big bucks in hopes of drawing the attention of this large audience. But how much money does it really take to get a slot at the Super Bowl?
Expensive slots
According to records from the previous year, CBS charged a whopping $5.25 million for a 30-second advertisement slot during the televised championship game.
Broken down further, that translates to about $175,000 per second of exposure. This price is reportedly a record high. In comparison, the 2018 Super Bowl’s host network charged $5.2 million for the same amount of time.
The increase is more apparent especially when considering the rates in the 2008 edition of the event where the going rate was $2.69 million, according to Nielsen Media Research.This despite the dip in viewers of the sporting event in the previous year.
A Walk Down Memory Lane
Going back in time even further, the difference between previous decades’ rates to today’s becomes more noticeable. During the first Super Bowl in 1967, advertisement spots only cost up to $42,500.
The numbers only climbed up to the millions almost 30 years later in the mid-90s. At the time, ads were sold for $1.15 million. Rates only went up from there.
Come the new Millenium and costs jumped by more than 30%. This was attributed to the willingness of internet startups to spend big on advertising.
Biggest Spenders
The popular beer brand Budweiser is one of the event’s biggest spenders. It reportedly bought a record six minutes and 25 seconds of ad time which cost the company a whopping $34 million.
While they don’t come quite close to this feat, other beer brands have been known to spend a lot of dough for a spot. For example, Heineken splurged over $4 million just to hire actor Brad Pitt to appear for a commercial in 2005.
More in Football
-
`
Las Vegas F1 Grand Prix: A 40-Year Dream Realized
In a dazzling display of meticulous planning spanning four decades, the Formula 1 Las Vegas Grand Prix is set to unfold...
December 15, 2023 -
`
Former WWE CEO Vince McMahon Calls Saudi Arabia “The Home of WWE”
In a world where sports entertainment constantly evolves, Saudi Arabia has emerged as a new hub, captivating the interest of international...
December 8, 2023 -
`
Tyson Fury vs Oleksandr Usyk: A Historic Heavyweight Title Fight is All Set in Saudi Arabia
The boxing world is abuzz with anticipation for a historic event that promises to be a monumental clash in the annals...
December 2, 2023 -
`
LA Lakers Shooting Guard D’Angelo Russell Aspires to Be Derrick White
In the world of professional basketball, players often look to their peers for inspiration and guidance. For Los Angeles Lakers shooting...
November 26, 2023 -
`
F1 Rumor Mill: Lewis Hamilton’s Secret Contract Talks With Ferrari
In the thrilling world of Formula 1, where high-speed races and cutting-edge technology reign supreme, the off-track drama often captures just...
November 19, 2023 -
`
Is Saudi Arabia ‘Sportswashing’ Soccer’s World Order?
When it comes to soccer, Saudi Arabia is making headlines for all the right reasons – or so it seems. The...
November 11, 2023 -
`
How Dillon Danis Vs. Logan Paul Ended With a Shocking Disqualification
In the electrifying world of professional boxing, there are fights that leave fans awestruck. And then there are fights that make...
October 31, 2023 -
`
Jordi Fernandez: The NBA’s Next Coaching Prodigy With a Canadian Twist
The world of basketball is a place where legends are born, games are won, and coaching stars rise out of seemingly...
October 29, 2023 -
`
Daniel Ricciardo’s F1 Comeback: The Honey Badger Is Back!
Formula 1 fans have eagerly awaited the return of Australian driver Daniel Ricciardo, who suffered a hand injury in a dramatic...
October 22, 2023
You must be logged in to post a comment Login